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RETAIL'S SEISMIC SHIFT: HOW TO SHIFT FASTER, RESPOND BETTER, AND WIN CUSTOMER LOYALTY Science at calc and trigFor one hundred years, retail was designed for the car buildings and malls to travel to. Now it is designed for the mobile smart device for consumers to travel with. In a world with an overabundance of material goods, consumer values and the drivers of retail success are being radically redefined. The smartphone has created a world of limitless expectation and logistical possibility: What will the retail experience look like in ten, twenty, or even